Campers, Hikers, and Festival-Goers
The problem
Cell coverage disappears in the backcountry and gets overloaded at festivals, leaving no way to coordinate with a group.
How it solves it
Free, forever, by design. This is an evidence engine, not a revenue line. Opt-in telemetry and delivery-rate stats from real use feed the litepaper and case studies, the same way goTenna's consumer phase built credibility before its B2G pivot.
Consumer app launch is a longer-term milestone. This segment is never a revenue target, explicitly. Framing here must never imply otherwise.